Calling it “A Beautiful Failure,” Fortune magazine hails the swift and meaningful actions of Webb alumnus and Jawbone CEO Hosain Rahman in response to the launch failure of his company’s UP bracelet.

To quote, “It was the first week in December 2011. The UP band had arrived in stores for Black Friday and sold out almost instantly. A few days later users began posting to online forums and on Jawbone’s website, as well as calling the customer service line.”

The products were permanently “shutting down.” The reviews were grim.

Rahman gathered himself and drafted a letter of apology and issued a promise. Fortune calls it “the letter that saved the company.”

Read the full article that hails the company’s leadership in times of crisis – and in times of overwhelming success.

Hosain Rahman's beautiful failure